Social media can be a powerful tool for CPAs. LinkedIn, for example, has the potential to showcase CPAs as trusted professionals in their field. Therefore, you shouldn’t limit it to being a digital representation of a résumé. Optimize its use to help you gain connections and draw business. CPA Conversations recently spoke with Donna Serdula, founder and president of Vision Board Media and author of LinkedIn Profile Optimization for Dummies, about how to make LinkedIn work for CPAs.
Act 32 of 2008 helped fix the local tax collection system in Pennsylvania, but some unintended consequences arose from the law. David Caplan, CPA, is a sole practitioner in Lafayette Hill, Pa., and a PICPA member who has advocated passionately for corrections to be made to ensure greater efficiency. He explains what’s needed in this episode. Learn more about Act 32 and its potential amendments at www.picpa.org/act32.
Earlier this year, Pennsylvania Gov. Tom Wolf called for legislation that would institute mandatory unitary combined reporting. Vito Cosmo, CPA, managing director of state and local taxes at Grant Thornton in Philadelphia and a member of PICPA’s State Taxation Committee, explains what this means for Pennsylvania businesses and CPAs.
Michael Decker, AICPA vice president of examinations, and James Suh, director of continuous improvement and analytics with the National Association of State Boards of Accountancy (NASBA), highlight the major changes made to the CPA Exam and why those changes were necessary. While these alterations are still new, Decker and Suh explain some of the trends they are seeing among recent test takers. For more information on the new CPA Exam, visit www.picpa.org/cpaexam.