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CPA Conversations podcast

Jun 10, 2019

The public accounting world is changing, and not just through technology. The skills one needs to excel at building a book of business – an important aspect needed to achieve the status of partner – have evolved. Amy Franko, founder and president of Impact Instruction Group and author of The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy, joined us to discuss the definition of modern business development, the five skills CPAs need to become expert at selling, and how best to learn what it takes.

For full transcript click here